Begin with mandate, not reputation.
Compare the investor’s stated stage, sector and geography with the round you are raising. A smaller relevant fund can be a better use of time than a heavily approached name with a different mandate.
VENTURE CAPITAL
A famous logo is not a fundraising strategy. Start with venture capital firms whose stage, market and route to contact match the company you are building.
Compare the investor’s stated stage, sector and geography with the round you are raising. A smaller relevant fund can be a better use of time than a heavily approached name with a different mandate.
Use the professional route available for the firm or investing team: an official pitch form, a business email, a professional profile or a published contact page. Tailor the message to that route.
Fund strategies, team roles and deployment pace change. Confirm the current thesis and submission instructions on the investor’s official website before sending a pitch.